Mummy Bloggers and the power of their influence

 

I just attended the Digital Parents Blogger Conference in Melbourne last week.

This was not my first bloggers conference, but it was my first mummy bloggers conference. And if you think mummy bloggers are just mums with a lot of time on their hands, think again. Mummy bloggers are one of, if not the most influential type of bloggers around.

Because I work in the kids products industry, I’d thought that this would be a great way to understand the world of the mummy blogger. I was interested to understand how mummy bloggers thought they would fit into the great marketing mix, and what they thought they could offer brands.

I think brands and specifically PR agencies often underestimate how strong influencers bloggers can be, especially mummy bloggers, because they write from the heart and are able to touch readers emotionally while making a connection.

 

From the conference ive realized  mummy bloggers:

  • Blog about real issues that people can relate with.
  • Are the best and most honest product reviewers
  • Make awesome brand advocates
  • Can positively lift a brands reputation and at the same time quickly drag it back down.
  • Are social media engagers
  • Are very under-valued by PR companies.
  • Create tight knit communities that support them.

 

At the conference I was inspired by why many mummy bloggers started their blog. It was not about the money, but a place for channelling their emotion whether it about their life, kids, or even family issues.

Mummy blogger aren’t all about business, and are happy to help small businesses that they love and having a following of readers and fans that can relate to them, make them the best kind of bloggers to review products because their readers trust their judgement.

I take my hat off to all the brave mummy bloggers that wear their hearts on their sleeves and are happy to share their lives and experiences with the world. They make awesome brand advocates and actually make up most of the target market for almost all retail products.

I conclude that mummy bloggers are cool, and that brands should recognise their potential for marketing a brand.

Feel free to connect with me on Google

The Dos and Don’ts for website usability testing

 

As many of you would be website usability experts will find out, usability testing can be quite daunting in the very beginning. There will be many questions floating around about what should be tested, how should it be tested, and when should it be tested. And knowing what to do and what not to do when testing is a learning process of trial and error.

Not all websites function in the same way, so split testing and multi variant testing techniques on some sites might differ slightly. You usually need to find these out for yourself with a little abit of basic guidance from articles like these.

Based on my website testing experience, I’ve listed a few DOs and DONTs that I’ve learnt while starting a website testing plan. Here they are:

 

Website Testing DOs

 

Make sure you know why you are doing the test

 Before you start any website testing, make sure you know what areas in your site you want to improve by doing the testing.  Do you want to improve the conversation rate, or decrease the bounce rate, or maybe increase the time on site.

Make sure you plan to test the right things

 Be sure to have a plan when testing your site. You must have a good idea of the elements and areas you would like to test and know what kind of results you should be expecting. Here are some examples of site elements you can test: landing pages, navigation, promotions, copy, colours, call to action etc.

Make sure you are testing at the right time.

To get the most conclusive results, you have to be sure that you are testing at the right time. If there are irregularities in traffic or conversion rate because of some website events, your testing results will be inaccurate. An example of testing at the wrong time would be when you are doing massive promotions or sales on selected products; this would cause irregular traffic and conversion rate to specific products, and your testing results will be flawed.

Give your test the right amount of time to get a conclusive result.

Depending on what you are testing and depending on your traffic volume, you need to give your test significant time to get proper conclusive results. The trick is to know when a test is running too long and is wasting time, or if a test is stopped to early before real conclusive results are available.

Measure and track your results accurately

There is no point testing if you are not going to track your data accurately. Make sure you have tracking setup correctly in your testing tool or with your analytics tools, and make sure you are measuring the right metrics.

Analyse your results in depth

Analyse you results in depth based on your testing goals, and understand how the test has affected other goal metrics on your site. For example if you were measuring the effect on changing an image to improve your bounce rate, you should also analyse how this change has affected your conversion rate. You should always analyse the results to see if there are any important trends to take note of.

Continue testing, and don’t stop after just after the first test

It is not wise just to do one test and then stop. Always be testing (A.B.T). Once you have completed a test, you should use results from the first test to help with the next test. Have a testing regime, so you are always testing your site on a regular basis.

 

Website Testing DONTs

 

Testing small elements on your site without thinking about the big picture

Before you test little things like font, colour, and text, you must consider testing the bigger website concepts like page layout, navigation etc.

Testing more than 1 thing at a time, without having a plan

Don’t test too many things at the start. The more elements you test concurrently the longer it takes to get a conclusive result. Don’t get me wrong I’m not saying don’t do multi variant testing, I’m just saying have a plan to test the right elements first and not everything all at once.

Don’t get caught up in other people’s opinions, let the numbers do the talking

Don’t let the opinions from the highest paid person; influence the direction and outcome of the test. Just keep testing and let the numbers do the talking.

Not measuring the entire funnel of your website when testing

Even if you are testing with goal metrics like bounce rate and time on site, you should always be focusing it back on conversion goals. To improve the success of your site you need to ultimately tie in other metrics to conversions in the funnel.

Not taking action after you have a result

The biggest mistake you can make, is not taking the right action after you have concluded your test and got your testing results. You should use the results to improve other areas of your site, and for more testing purposes.

 

There are many more dos and don’t to website testing, but I will have to let YOU find the ones relevant to your website yourself. A great web resource to follow for a/b split testing and multi variant testing: is www.whichtestwon.com. Happy testing!

 

 

 

2012 Online Marketing Conferences And Expos In Australia

Hi everyone,

Here is a current list of online marketing conferences in Australia for 2012.

Australian Marketing Conferences in 2012 Date Location
Online Marketing Summit 2012 13-15 February 2012 Sydney
Schmart Marketing Conference 21-February-2012 Melbourne
Schmart Marketing Conference 23-February-2012 Sydney
Istrategy 21-22 February 2012 Sydney
Ad Tech 14-15 March 2012 Sydney
Ad Tech 28-29 March 2012 Melbourne
Ecommerce & Payments World 30-April-2012 Melbourne
Content Management World 01-May-2012 Melbourne
Cloud Computing World 02-May-2012 Melbourne
Digital Advertising World 30 April – 1 May 2012 Melbourne
Internet Show Melbourne 30 April – 1 May 2012 Melbourne
Social Media World 30 April – 1 May 2012 Melbourne
CEBIT Expo 22-24 May 2012 Sydney
Cebit Web Forward 22-24 May 2012 Sydney
Online Retailer & Ecommerce Conference 17-18 July 2012 Sydney

 

I will keep updating this list as new conferences get announced. So stay tuned!

Feel free to leave a comment if i have left any relevant conferences out, or if you would like more information about each conference, please let me know.


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My first speaking opportunity at the Online Retailer Conference

I know its been just over a month since the online retailer conference, but I would like to share my very first speaking experience at the online retailer conference that was held in Sydney on the 26th September 2011.

We arrived in beautiful Sydney at 8am Monday morning for the social media summit, which was the pre conference event day. I had woken up at 3.30am in the same morning as our flight was in Avalon, Victoria which was 1.5 hours drive from where I lived.

As you can imagine the morning started pretty fuzzy. We got to our hotel and checked in, before quickly getting to the Sydney exhibition centre as we were running abit late.

When we got there we had already missed half of the keynote given by Dave Haber from ice.com . But the rest of the presentation was great, and it was good to get an inside look at how ice.com run their social media department. Then we had Nick Lansley from Tesco, who looked like he had just run a marathon prior to coming up on stage. Nick shared some pretty insightful stuff about mobile, also touching on great innovations in some of the Asian countries.

During the break I had a good chat to Dave Haber, about their social media resourcing, as I was looking to grow the moooo marketing team. He mentioned that having someone assist with social media is great, but it was best to ease them into the role, and give them more responsibility as they progress, but also still manage and monitor the metrics from a higher level. At ice.com, Dave runs all the social media marketing with Lauren who helps with the content. Its pretty amazing for just a 2 person team, to pull off such great social media campaigns.

Next we were broken up into 2 tracts mobile and social media. The first social media marketing track looked great, but ended up quite boring. I then moved over to the mobile track, which was Craig Sulliven, who was an ace and a real gun with testing, and definitely great value with insights. I then went to more of the social media track but again, the presentations were not as good.

At the breaks, we had networking sessions and I did meet some interesting people and it was a great day for networking. That night we went over our presentation and were making many tweaks, so it was still very much a work in progress.

The next day, which was the 1st official day of the main conference, the rest of my team rocked up. The 1st day keynote speakers were great, Yona from beyondtherack.com, gave us insight on how they got started and the hurdles they faced when starting, which was very inspirational. Tyler Hoffman from Google, as expected just pushed googles new products.

Gabby from catchoftheday.com.au was quite amusing, doing his usually controversial trolling, while the others were pretty average. We then broke up into the 5 tracks, I moved quite a bit between tracks from stuff on SEO, to SEM to email marketing to website usability. 1 standout was an american guy from Silverpop who gave us some good insights on email marketing and mobile.

After the conference it was time for the ORIAS, we were nominated for 2 awards, best pure play and best use of technology. We lost both to surf stitch . The ORIAS was good, with Vince Sorrenti doing a stand up skit for us, he was pretty funny. Food was just ok. I ended up with chicken while the 2 people next to me at steak, which was quite annoying. Big winners for the night were: style tread, appliances online, dick smith, and surf stitch. After the long day, and night, we went back to the hotel for another practice presentation session, but decided that we were too tired and would do it in the morning. Next morning it was D day for our presentation. We did a final rehearsal, and saved the keynote presentation on a thumb drive to give to Kylie.

The keynotes for the 2nd day were great, with the ex Wallmart SVP, and a great presentation from Jon Kamaluddin from asos.com. The 2nd day of the conference seemed a little better than the 1st day with quite a few stand out presentations including one on website usability from Josh Himwish from diapers.com, and another good one session on split testing from Craig Sullivan.

And then it was our turn to present. This was my very first time in front of such a big crowd and to say I was nervous was an understatement. I walked in and sat next to Mike my co speaker. I asked him if he was ready, and he said he was kinda nervous. So it was time for our big talk, and we were already 5 mins late because of technical issues. I was quite confidant until everyone started coming in and we had a full house, which what I was not expecting.

When I got on stage to start, I was hit with a wall of nervousness. And my co-speaker accidentally stuffed up our initial introductions so I didn’t get a chance to say it was my 1st time and to excuse my nervousness. So basically I was stuck to having to talk for around 15 mins consistently, while all I wanted to do was run off stage. Again it was my first ever time in front of so many people, but I thought to myself, it is now or never. I so just did it. And with all eyes looking at me, I pushed forward.

It didn’t go the way I had practiced, my tones were all wrong, but I didn’t give up I just kept going, trying my best to engage the crowd. As it came to Mikes turn to speak, I could see he was quite nervous, he started going for it, but I think due to the time limit was rushing.Mike started just reading as much as he could, he even went over his spot and started reading over mine. Finally it was wrap up time and I wrapped up to finish things off. At the end I apologised for the nervousness and told them to contact me if they had questions.

On the way out there were a few people who asked for my card which was nice, and a few others smiled at me before they left which was encouraging, I also got some positive twitter mentions which really made my day. Metal note first thing to do is join toast masters to improve my presentation skills. By next year I should be all ready for more speaking events.

A big thanks to the online retailer team for giving me the opportunity.

Volkswagen Using Augmented Reality

Volkswagen cleverly uses augmented reality to advertise its 2012 Beetle.

15 Important Tips For Start Ups Outsourcing Projects Overseas

Outsourcing work overseas is a challenge many start ups and online retailers face. These days however, it has become much easier to find overseas professionals with readily available marketplace platforms, like odesk, guru, elance and many more.

But managing a person or team overseas is definitely not a walk in the park, and there have been countless horror stories of overseas outsourcing gone wrong. Speaking from experience I have created a list of important things to consider when outsourcing projects overseas.

Here are my 15 tips to consider when outsourcing work overseas:

 

1. Clearly scope out and schedule your project and define deliverables

Be very clear on the scope of your project; define your project requirements so that service providers know exactly what the deliverables are and when are the scheduled deadlines. For some service providers you have to literally spell it out, as they will do the absolute minimum based on the project scope.

 

2. Be very “Choosy” when hiring

Be very picky when you are hiring, there are many service providers out there, so you don’t need to be in a rush. Also don’t choose a service provider based solely on price, look at other aspects as well and choose based on a balance of good value and quality results.

 

3. Look for the right experience fit

Make sure the service provider specialises in what you need them to do, and make sure they have specific experience with the type of project you want them to complete. A lot of service providers will be able to do many tasks, but will specialise in none.

 

4. Review rating, statistics and feedback

When choosing a service provider it is important to review all the statistical information that is available on their marketplace platform. Most of the platforms will show their work history, how many hours they have worked, what tests they have taken, and any feedback from previous clients.

 

5. Review portfolios and sample work

Ask the service provider to provide you with a portfolio of work they have done previously, or get them to do some sample work to show that they actually do have expertise in that area. This will ensure they have the right skills to compete the project tasks.

 

6. Arrange a call or SKYPE interview

It is always best to talk to someone face to face before you employ them, but it’s not so easy if they are in a different country. Thanks to SKYPE you can easily have a face to face discussion with them to make sure they are who they say they are, and gauge how effective they will be at communication and handling the project.

 

7. Have payment based on clearly defined milestones

Define your scope into a plan with defined milestones and base payment on the completion of each milestone. Always pay by hour rather than by project, this will ensure that the project isn’t rushed and ensures quality.

 

8. Test a few providers, before you make your selection

Don’t rush to hire a service provider and stick with them the whole way. Start interviewing a few candidates and give them small portions of work to test them out and pick the best out of the lot. Also do not sign a 1 year contract before testing out the relationship and their performance. Start small and commit gradually.

 

9. Have everything documented in writing

Make sure you have everything documented and in writing. Be clear on who owns the resulting work and make sure there is an understanding from both parties on the intended use of the deliverables. Also keep a written record of project goals, pay schedules and any changes made.

 

10. Make sure you have an NDA signed

It is very important to have an NDA (non disclosure agreement) signed by both parties, especially if the provider has access to sensitive company information, that could be used in an unethical way. Any refusal to sign an NDA should be a sign of bad things to come.

 

11. Have a support clause ready

Many companies forget to prepare a support clause when they hire someone for a project. This is especially important when hiring for projects that involve expertise that the company does not have internally.  So drafting a support clause will ensure you get continuing support from the provider even after the project has been complete.

 

12. Have a review schedule with status updates

Make sure that you are constantly updated with the status of the project, it is important to always be in the loop of what is happening with the project’s process. A good way to do this is by having regular SKYPE calls, while also having a status update policy.

 

13.  Plan a clear exit strategy

Outsourcing projects is a risky business, and having successfully hired a service provider does not mean that the project will be a success. It always good to have an exit strategy just in-case any issues arise during the project. Always have in writing the terms of the contract and consequence if any part of the project is not completed as agreed.

 

14. Treat your employees as team members

To get the best out of your service providers,  treat them as team members. Get to know them personally and work for win – win outcomes, because if you find someone good, you will want to keep them for the long term.

 

15. Give honest feedback on how well the job was done

Finally give praise and appreciation when a job is well done, and give good written feedback. If a job is not done well, give the appropriate feedback, as other companies looking to use them in the future will find this feedback very useful.

20 Tips to increase Twitter Followers

On the web you can find alot of articles that describe various tricks & tips on how to increase the number of your twitter followers. Additionally lots of companies have created software & services that can help you automate the whole procedure. Even if some of those programs and techniques do work in some cases, it is highly recommended not to base a social media campaign on spammy techniques because it can really affect your company image.

In this article I will focus on well-tested white-hat techniques that can be used to increase the number of your followers. I stress that these are not magic tricks that will increase your followers in one single day. These are good techniques that can help you on the long-term increase the number of your twitter followers, maintain them and build a loyal target audience.

1. Be an active user on twitter

If you want to increase your follower count, make sure you post regularly & send most of your tweets during the right hours of the day when most people are online.

2. Place relevant social media buttons in your blog

If are an active blogger you should place relevant social media buttons on a strategic position of your blog.  Do keep in mind that usually the best position for a button is on the top of the article, near the title. Also it is recommended to use the standardised buttons that people know and trust. Finally it is recommended to use buttons that let your readers see how many shares or likes a particular post has. This will encourage them to share it with all their followers.

3. Add a twitter badge on your website

Adding a “follow me” twitter badge on a visible area of your site will help you attract more users. Also it is a great idea to add your social media profiles in your Contact page. This is because some people might find it easier to contact you through these channels rather than sending you an traditional email.

4. Add your twitter account in your email signature

This encourages the people that contact you by email, to find you on twitter. Also adding your other social media profiles like LinkedIn and Facebook is a great way to increase your business connections.

5. Add your twitter username to your business card

This can help you increase the number of followers from your own industry.

6. Using hashtags

Twitter uses #hashtags to group together tweets or add additional information about a message. For every topic, industry or event the community will use alot of different hashtags. Here are some examples: #SEO #socialmedia #SEM #Digitalmarketing #Google #followfriday etc.

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7. Participate on #FollowFriday

Every Friday twitters will recommend other interesting users to their followers. Make sure you recommend other important followers to the people that connect with you. In alot of cases you will see that they will do the same for you. The 2 most popular #hashtags about Follow Friday are the #ff and #followfriday.

8. Interact with other people in twitter

If you want to be popular on twitter you must interact with other people. Chat. discuss, provide feedback, retweet messages, ask and reply questions. Do not forget that the main aim of social networks is to socialize with others, not only to promote your company.

9. Update your bio, image & Background

Adding accurate bio &  information in your profile can assist other people find you and follow you. Selecting a good profile image &  background can also help you  to show  users that you are a professional. Also don’t forget that first impressions are very important.

10. Follow people with similar likes & interests

Twitter is a great place to find new internet friends, exchange ideas & participate on discussions. By socializing with other people you will not only increase your followers count but also be able to influence other people on twitter.

11. Send high quality tweets

Sharing high quality content and messages with your followers is very important in order to become popular. By sharing your views, news, trends, quotes, links & websites that you found useful, you can slowly increase your followers and become a more influential user.

12. Don’t send 140 char twitter messages

People usually give credit to the original author of a tweet, when they Retweet (RT) a message. Many times they choose not to use the ReTweet button because they want to add their comments. But by sending messages shorter than 140 chars you give the chance to other people to give credit to you by placing your username in the tweet or to add their comments. This will help you generate conversation and increase your twitter followers.

13. Add yourself in some Twitter directories

There are a lot of twitter directories out there, where people can find other twitter users with similar interests. But not all of them are worth using, but there are few such as WeFollow that receive lots of traffic and is pretty good.

14. Conduct a contest on twitter

Conducting contests on social networks can help you increase your business brand awareness, your followers & the traffic of your site.

15. Connect your Facebook profile with Twitter

There are many applications that can assist you connect your Facebook or LinkedIn profile with Twitter. In this way you can post the same messages to all the people that connect with you on the many different social networks and increase your total  social connections.

16. Use your twitter profile when commenting on Blogs

When posting a comment on a blog, it is a good practice to add your twitter profile as the link. This can help you start a conversation with the authors and thus increase your followers.

17. Tweet mentions and Thank the people that help you

When people ReTweet, mention you or help you, make sure you thank them. Not only is this the proper thing to do, but also they will appreciate it and they will continue support you.

twitter-bird

18. Don’t Spam you followers

If you start to spam your followers they will unfollow you and you will kill your reputation. Keep in mind that honest & transparent behaviour can help you not only increase your twitter followers and keep the ones that you have.

19. Create a separate list of useful tweets

As we said above it is important to tweet often and send quality messages. Due to the fact that you can’t be on Twitter 24/7 or you might not have always something useful to send, you can create a list of interesting topics, tips, techniques, articles and references and use them when you are stack. This list can contain useful information about your industry how-to articles, tutorials and references to your blog.

20. Use Twitterfeed or a similar services

TwitterFeed & similar services or programs can help you automate your tweets, connect to your blog with Twitter & Facebook and schedule your future tweets. These services can increase your follower count because they can help you tweet more often. Nevertheless remember that these services should not be replacing you on social media & that you must remain an active user.

Google’s +1 button is finally here!

 

After all the talk, Google’s +1 button is now officially here. In a low-key blog post, Google simply announced that the button has launched with a handful of web properties, comprised of the usual suspects. 

google-plus-one

Google is letting people add +1 buttons to their own sites. Webmasters can get all the info on the code by visiting Google’s +1 button code generator page. The code is straightforward for nearly all Webmasters, comprising a JavaScript include for your “head” and a matched set of tags where your want the +1 button to appear in your docuement body.

Ways to Set the Button Up

Currently, there are few options:

When adding the button you have your choice of four sizes ranging from 15 pixels to 60 pixels tall, set the language annotations will appear in, and the option to display (or not) a counter indicating the number of +1s your page has received.

For advanced Webmasters, you may also specify callback functions in the form of a JSON object. You can also pass a URL to the +1 button code. This is especially useful for bloggers who want to put the +1 button in their list of recent posts or category pages. By default, the +1 button uses the URL of the page it is on. By passing a different URL, you can +1 a page using a button on a completely different page. Twitter’s Tweet button allows this functionality, too.

Do You Really Need it?

Aside from yet another social button by which to share, what does this mean for you and your Web site? Although you would not know it from the low-key announcement, this is Google’s most important push towards social search, with so much riding on it that Larry Page has made a bonus plan for Google employees.

Annotations will now be seen by people you (and others) are connected to via Google. However, Google has yet to prove that +1s will have the same far-reaching impact that Facebook likes currently offer.

However, a close reading reveals that Android Market, YouTube, Blogger and Product Search will all see +1 buttons arriving soon. This has the potential to be a game-changer as it will be the first time that user data is really exchanged between these properties. In particular, Android Market definitely stands to successfully differentiate itself against the Apple AppStore – which has no means to bookmark apps or recommend them to friends, even via iTunes Ping.

New Data Nuggets

Web analytics may not necessarily need another metric but +1 button promises to help measure engagement. Official details on what data will stream from Google’s +1 button are not available yet, but Jim Prosser from Google confirmed that “we’re bringing data to Analytics, Webmaster Tools, and AdWords frontend soon”.

Nontheless, there are methods of tracking +1s to your pages. By writing your own Javascript function, you can track +1 clicks as a Google Analytics event using _gaq.push() and use GA’s standard reporting functionality.  All-in-all, the +1 button will now become another micro-conversion that may provide insight to how your site is performing and how users are engaging with your content.


 

 

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Twitter now has a “follow” button, to follow the “tweet” button!

 

There seems to be a button war going on all around us. Google, Yahoo, StumbleUpon, LinkedIn, digg — they’ve all been trying to get their buttons in prime real estate on big websites. But 2 players are larger in the space than anyone else: Facebook & Twitter. And Twitter has just escalated the war a bit today.

Twitter has just unveiled their new Follow Button. This follows their previous Tweet Button which is already in use on 1000s of websites around the web. While the Tweet Button was great for sharing single pieces of content, the Follow Button is meant to establish more twitter social connections on the web. So, it’s kinda like the Facebook Like Button, which people place on their sites to get other Facebook users to establish themselves to brands remotely. Of course, the Like Button also kinda acts a bit like the Tweet Button as well (that is, you can also share individual pieces of content from it too).

Are you confused yet?

Twitter’s 2-button concept is actually pretty simple. The Tweet Button is to share things. The Follow Button is to make connections with other Twitter users remotely. So if we were to add a Follow Button to the sidebar on DigitalOnlinestrategy.com, with one click, you could follow our twitter account. This is something Twitter tried to do with the Tweet Button pop-up , but this is a lot easier to understand. Though it also seems like this is actually part of what they were doing with @anywhere — whatever happened to that idea anyway?

And again, it’s all a part of Twitter’s move towards a stronger social graph with much more connections. This will also help with discovery since Twitter is launching the “Follow Button” on over 50 high-profile sites including places like our sister sites , About.me, AOL.com, and Huffington Post. And big sites like  Lady Gaga’s site,IMDb, MTV.com, Jennifer Lopez’s site, and others.

 

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Twitter getting more complicated or just getting more social? You be the judge

Twitter has added a couple of features recently, that while adding more social elements may risk ‘jumping the shark’ a little. The new features are the ability to see what tweets your followers are making as well as those made by people they follow. They also added a “stumble through” button allows you to shuffle through your followers tweet streams.

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Now how many people are scratching their heads wondering what all that was about and if it is something users really need?

The beauty of Twitter was its simplicity. Being forced to communicate in 140 characters at first seemed ridiculous but quickly took hold because it was simple. The company played with a few features over the few years of its existence but dropped most as they did not foster that simplicity. Now it seems Twitter wants more interaction between its users and are launching these new features to foster this. But should they?

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“You can see above that you will be able to click on a person that youíre following and see Tweets from their followers. This means that you are effectively looking at their Twitter stream,” the Next Web noted. The feature had been available a couple of years ago but was pulled, they added.

The ‘stumble” feature has not rolled out globally but the pic below shows there will be a button to click to go through and see others tweet streams. This could come in handy, but is it essential? Social media sites have a tendency to get lucky with their initial service offer and then make changes to what they belive their users want and in many cases they are wrong. Hey, even Google has launched bad products and pulled them quickly.

twitter-3

Why do I want to randomly see a twitter stream of one of the people I follow? Is this a feature to just get more interaction? Twitter does not run ads so the extra pageviews will not add to their income – or are they ready to monetize and want to have some increased pageview generators in place?

One has to wonder if the people at Twitter are making moves that may become too intrusive and change the perception of this simple yet popular communication tool. Twitpics was a hugely successful feature – whether these two new ones become popular has yet to be seen. Personally, I don’t think this feature will become very popular… but I have been wrong before.

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