Archive for August, 2010:


Facebook Marketing – Facebook Page Optimisation

Published by in Facebook on August 25th, 2010

This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you Overview of Social Media Optimisation (SMO) Facebook Page optimisation has been of particular interest, due to the increasing popularity of Facebook. Facebook Pages are excellent tools which can be used to increase brand visibility and engage followers through the use of some simple strategies and techniques So what exactly is Social Media Optimisation and how can it be applied to Facebook? For those still baffled between social media optimisation (hence Facebook Page optimisation) and Social Media Marketing (SMM) here is a well cited quote from Rohit Bhargava, the Vice President for Interactive Marketing with Ogilvy Public Relations described the concept of social media optimisation as a technique in which to “  ..implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. “ What this means is that compared to SMM, which includes paid Facebook Ads and other methods

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Step-By-Step: Your First Keyword Report

To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports. That’s because while the engine dashboards provide some top level data on your reports, they’re too general and non-specific most of the time to be really useful. Today I’ll take you step-by-step through your first keyword report in Google AdWords. It’s not difficult, but I know that technology can sometimes be a little intimidating—and good reporting is crucial to your success as a search engine marketer, so it’s worth taking the time now and making sure that you get this right. The good news is that once you’ve completed your first custom report, you should have no problem creating a variety of reports to suit your individual needs, as they all follow a similar format. First, go to the reporting tab in your AdWords account and click the Create a new report link. Step 1: Select report type. From here, you can choose from the different types of reports available. We will be going through these different types and their uses next week. For now, choose the Placement / Keyword Performancereport which is explained nearby as “View performance data for

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Does More Posts = More Traffic?

Published by in Blogging on August 16th, 2010

Yesterday in a post discussing the popularity of list-style posts in blogging, a commenter asked me to look at the frequency of post types in relation to the traffic they bring. Following this comment I put together some statistics and ended up wondering a slightly different question, does having more blog posts mean you end up with more traffic? In the previous post I pulled up some statistics from Google Analytics to reveal that on our AppStorm blogs we had the following distribution of traffic to our different post types: Roundups: 843,024 Pageviews in July Reviews: 126,161 Pageviews in July How-To: 95,905 Pageviews in July Following on from Martin Ansty’s question in the comments, I checked and we have published the following quantities of posts: 288 Roundups 339 Reviews 159 How-to Posts Doing the Math So in other words, not only are list-style Roundups generating way more traffic, there are less of them. If you combine the results: Average Review nets 370 pageviews p/month Average How-to Post nets 600 pageviews p/month Average Roundup nets 2900 pageviews p/month So by this math, if we can add, say, another 300 Roundups to AppStorm in the next year then this time next year

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Best SEO Blogs: Top 10 Sources to Stay Up-to-Date

Posted by randfish on August 7th, 2010 at 10:12 pm Search Community Like many overly-connected web junkies, I find myself increasingly overwhelmed by information, resources and news. Sorting the signal from the noise is essential to staying sane, but missing an important development can be costly. To balance this conflict, I’ve recently re-arranged my daily reading habits (which I’ve written about several times before) and my Firefox sidebar (a critical feature that keeps me from switching to Chrome). I’ll start by sharing my top 10 sources in the field of search & SEO, then give you a full link list for those interested in seeing all the resources I use. I’ve whittled the list down to just ten to help maximize value while minimizing time expended (in my less busy days, I’d read 4-5 dozen blogs daily and even more than that each week). Top 10 Search / SEO Blogs #1 – Search Engine Land Why I Read It: For several years now, SELand has been the fastest, most accurate and well-written news source in the world of search. The news pieces in particular provide deep, useful, interesting coverage of their subjects, and though some of the columns on tactics/strategies are

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Ignition! Your PPC Launch Checklist

Aug 5, 2010 at 6:00am ET by Josh Dreller “PPC Academy” Sponsored by Acquisio The big day has finally arrived. You, my friend, have put in the hard work to get to this point. Launch day. Congratulations! Hopefully, you haven’t pushed this off too far and are ready to go live with your PPC accounts. Before you launch, however, let’s make sure that you have everything in place.  You’ve focused on detail, made sure that your campaigns are grouped well, your keyword list is comprehensive, and your ads are pure poetry ready to increase purchase intent upon any who dare to read them. Remember, search marketing is all about analyzing performance and then optimizing for efficiency, so you don’t have to fully nail it on day one. You’ll have plenty of time to make changes throughout the life of the campaign. However, what you don’t want to do is to waste budget needlessly or mistakenly muddle your data. Here is a pre-launch checklist of important things to run through to ensure success from the start. Double check your goals and budget. It may have been weeks or months since this account fell into your lap and things may have changed

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Utilizing Web Analytics For More Than Just Marketing

Published by in Analytics on August 2nd, 2010

Web Analytics, when set up and segmented correctly, can provide critical data across entire organizations.  Are you taking more from your numbers than just marketing results? I got reading some comments posted on Avinash Kaushik’s blog (5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two Read more: http://www.kaushik.net/avinash/2010/07/actionable-tips-web-data-metrics-analysis.html#ixzz0vBPW59Xg), and it really got me thinking about how I perceive web analytics as far as scope and need. I think I’ve been pigeon holing analytics usefulness to determining the value of an AdWords campaign, or that of a Twitter conversation, or our SEO efforts.  At the end of the day, web analytics can be useful to an entire organization.  Let’s have a look: Using Web Analytics to Gauge Customer Service Load Every once in a while, your organization might sell a bum product.  It just happens.  We can expect then that we’re going to get bombarded with inquiries as to how to fix the product, install the product, or return the product (GASP!). Perhaps it might be wise to set up a segment of folks that searched for that product on your website, or maybe got into your FAQ section and looked at data regarding the product.  Over time, we’ll be

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