Archive for September, 2010:


Search and Social: Are You Missing Out?

It seems that every so often I’m presented with managing a client’s search engine optimization (SEO) campaign and immediately run into a disconnect: no social media presence! To me, the two logically go together, but to others they may seem mutually exclusive. They’re missing out! Admittedly, search engines utilize social media factors when determining rankings. How could you not? With sites like Facebook attracting over 500 million users, and Twitter producing 50 million tweets per day, search engines would be remiss if they failed to acknowledge the key signals indicated when users recommend, “Like,” share, tweet, update, or otherwise share information. If you were a search engine, trying to filter out spam and produce the right results to searchers, wouldn’t you want to make sure you properly “counted” the content/websites that online users really find interesting? That’s where social media comes into play. Real-time Search In the recent past, online users have seen search engine’s experimentations with integrating social media factors into their algorithms. The addition of real-time search to Google (and subsequently to Bing) is proof positive that search engines actually care what is said in the social realm. They’ve made a few adjustments since they started showing the

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13 Questions To Ask Before You Hire A Local SEO Consultant

Just got an inquiry from the millionth small business who had wasted a nice chunk of their budget on an offshore SEO agency that did a grand total of nothing except worthless spammy link building. Here’s an example. I am not going to bitch about snake-oil salesmen, ethics, how many good SEOs there are, etc. Instead I am going to ask every small biz out there who is reading this to sit up straight, stop mumbling, look me in the eye and pay attention. It’s time to wise up. Now I know you are no search marketing expert. That’s why you’re looking for help with your SEO right? So I thought it might be useful to put together this list of questions for the next time you take a pitch from your friendly local SEO consultant: Can you tell me exactlyhow you do what you do? Local SEO is not magic. There is a long list of techniques that are known to work. Some work better than others. While how a SEO campaign is executed can have some proprietary aspects to it, in general a good SEO consultant should have no problem telling you how that are going to go

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