Archive for May, 2011:


Twitter getting more complicated or just getting more social? You be the judge

Twitter has added a couple of features recently, that while adding more social elements may risk ‘jumping the shark’ a little. The new features are the ability to see what tweets your followers are making as well as those made by people they follow. They also added a “stumble through” button allows you to shuffle through your followers tweet streams. Now how many people are scratching their heads wondering what all that was about and if it is something users really need? The beauty of Twitter was its simplicity. Being forced to communicate in 140 characters at first seemed ridiculous but quickly took hold because it was simple. The company played with a few features over the few years of its existence but dropped most as they did not foster that simplicity. Now it seems Twitter wants more interaction between its users and are launching these new features to foster this. But should they? “You can see above that you will be able to click on a person that youíre following and see Tweets from their followers. This means that you are effectively looking at their Twitter stream,” the Next Web noted. The feature had been available a couple of

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What It Takes To Become an Effective Link Builder

Good link builders are a special hybrid of SEOs. There are a lot of good SEOs in the industry, but effectively building links is very different from just keyword research, copywriting, or technical analysis. I’ve been thinking alot about what makes a good and effective link builder. Whether you’re an SEO expert looking to improve your own skills or a marketing manager looking to hire a new link builder, here are the characteristics of a good and effective link builder. SEO is one of the few industries where my history as an awesome video game player, an epic geared raiding Wizard, forum admin and hacker supreme became a marketable skill. I’m an awesome marketer online, not because I have  marketing training, but because I understand online communities properly. A link builder should read Reddit daily, keep on top of memes, , use StumbleUpon,read Hacker News , and engage on Twitter. They should follow analysis on these communities. Real creativity is one of the things that is difficult, maybe impossible, to teach. It can be encouraged through culture, because everyone has a level of creative genius, but creativity is something I would hire for. Sea, especially link building, is moving closer to being inbound marketing,

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Extra “Panda” Update Information Starting to Appear..

  Last Friday, Google posted an update on its Webmaster Central blog titled “Providing More Guidance on Building High-Quality websites“. The blog post expands on much of what Google has said about the infamous Panda update since its first release on February 24th. In statements about the Panda update, Google has used a number of questions that they’re attempting to answer with an algorithm. “Do you feel comfortable giving your credit card information to this site?” & “Would you take medical advice from this site?” are 2 that have been around since the very beginning. Last Friday’s Webmaster Central post offered up a better list with some of the highlights below: Does the website have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Does the article have spelling, stylistic, or factual errors? Are the topics driven by genuine/real interests of readers of the site, or does the site generate content by trying to guess what might rank well in the search engines? Does the article provide original/real content or information, original reporting, original research, or original analysis? Is the site a recognized authority on its particular topic? Is the content being mass-produced by

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It Now Pays To Watch Ads On Facebook

Facebook has introduced a program on Thursday that offers consumers a credit incentive to watch ads on the site. Facebook will now reward fans who watch certain ads with Facebook Credits, which in turn can be redeemed to purchase other goods on Facebook Deals, the company’s new Groupon-like daily deals venture. The incentive, however, is not very huge. Initially, the average ad will only yield 1 credit, which is equivalent to only 10 cents. The ads will be mostly in games. Zynga, Digital Chocolate & CrowdStar are among the participating game publishers. Facebook is working with SupersonicAds, SocialVibe, Sharethrough & Epic Media  to serve ads on the program as well as TrialPay, which will provide cool analytics. The CEO of Sharethrough, says Facebook’s move represents “a step away from disruptive advertising.” Sharethrough’s clients include Nestle and Microsoft, who say their network won’t deliver traditional advertising but rather very branded entertainment, which consumers will want to share & watch with their friends. Giving incentives to consumers to watch ads is one solution for Facebook’s very low banner click-through rates. This move comes after Facebook expanded its Credits program last week to allow consumers use their Credits to buy real-world things advertised in the Deals.

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