Mummy Bloggers and the power of their influence


mummy blogger -
mummy blogger -

I just attended the Digital Parents Blogger Conference in Melbourne last week.

This was not my first bloggers conference, but it was my first mummy bloggers conference. And if you think mummy bloggers are just mums with a lot of time on their hands, think again. Mummy bloggers are one of, if not the most influential type of bloggers around.

Because I work in the kids products industry, I’d thought that this would be a great way to understand the world of the mummy blogger. I was interested to understand how mummy bloggers thought they would fit into the great marketing mix, and what they thought they could offer brands.

I think brands and specifically PR agencies often underestimate how strong influencers bloggers can be, especially mummy bloggers, because they write from the heart and are able to touch readers emotionally while making a connection.


From the conference ive realized  mummy bloggers:

  • Blog about real issues that people can relate with.
  • Are the best and most honest product reviewers
  • Make awesome brand advocates
  • Can positively lift a brands reputation and at the same time quickly drag it back down.
  • Are social media engagers
  • Are very under-valued by PR companies.
  • Create tight knit communities that support them.


At the conference I was inspired by why many mummy bloggers started their blog. It was not about the money, but a place for channelling their emotion whether it about their life, kids, or even family issues.

Mummy blogger aren’t all about business, and are happy to help small businesses that they love and having a following of readers and fans that can relate to them, make them the best kind of bloggers to review products because their readers trust their judgement.

I take my hat off to all the brave mummy bloggers that wear their hearts on their sleeves and are happy to share their lives and experiences with the world. They make awesome brand advocates and actually make up most of the target market for almost all retail products.

I conclude that mummy bloggers are cool, and that brands should recognise their potential for marketing a brand.

Feel free to connect with me on Google

4 Replies to “Mummy Bloggers and the power of their influence”

  1. I love your final conclusion! I think brands definitely understand our influence, but many underestimate our value by not looking beyond the blog. There are a lot of professional skills that will go untapped if brands continue to undervalue a blogger’s true worth.

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