Archive for the ‘Adwords’ Category:


Integrating Marketing Channels For Enhanced Multi Channel Marketing

    In the past integrating traditional marketing channels has been a pretty difficult task and companies big and small would manage their marketing channels in isolation, creating silos in their marketing departments. Thanks to the emergence of new digital channels it has become much easier to integrate marketing channels for multi channel and cross channel marketing. Here are 3 simple reasons why organisations should integrate their marketing channels to compliment each other, rather than manage each channel in isolation.   Consumers will interact with more than one marketing channel before they decide to make a purchase. These days with so many marketing channels easily available to consumers, a customer would interact with multiple marketing channels before actually making a purchase. Typically before a customer would actually make a buying decision, they would have seen a print ad in a magazine, searched for a product on Google, clicked on a banner ad on a blog, or had a product recommended to them on facebook. For brands that use a variety of marketing channels, it is very common to have specialised people or teams managing these different marketing channels. But to convey a clear message to the customer, it is important

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My first speaking opportunity at the Online Retailer Conference

I know its been just over a month since the online retailer conference, but I would like to share my very first speaking experience at the online retailer conference that was held in Sydney on the 26th September 2011. We arrived in beautiful Sydney at 8am Monday morning for the social media summit, which was the pre conference event day. I had woken up at 3.30am in the same morning as our flight was in Avalon, Victoria which was 1.5 hours drive from where I lived. As you can imagine the morning started pretty fuzzy. We got to our hotel and checked in, before quickly getting to the Sydney exhibition centre as we were running abit late. When we got there we had already missed half of the keynote given by Dave Haber from ice.com . But the rest of the presentation was great, and it was good to get an inside look at how ice.com run their social media department. Then we had Nick Lansley from Tesco, who looked like he had just run a marathon prior to coming up on stage. Nick shared some pretty insightful stuff about mobile, also touching on great innovations in some of the

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