Archive for the ‘Facebook’ Category:


Integrating Marketing Channels For Enhanced Multi Channel Marketing

    In the past integrating traditional marketing channels has been a pretty difficult task and companies big and small would manage their marketing channels in isolation, creating silos in their marketing departments. Thanks to the emergence of new digital channels it has become much easier to integrate marketing channels for multi channel and cross channel marketing. Here are 3 simple reasons why organisations should integrate their marketing channels to compliment each other, rather than manage each channel in isolation.   Consumers will interact with more than one marketing channel before they decide to make a purchase. These days with so many marketing channels easily available to consumers, a customer would interact with multiple marketing channels before actually making a purchase. Typically before a customer would actually make a buying decision, they would have seen a print ad in a magazine, searched for a product on Google, clicked on a banner ad on a blog, or had a product recommended to them on facebook. For brands that use a variety of marketing channels, it is very common to have specialised people or teams managing these different marketing channels. But to convey a clear message to the customer, it is important

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Twitter now has a “follow” button, to follow the “tweet” button!

  There seems to be a button war going on all around us. Google, Yahoo, StumbleUpon, LinkedIn, digg — they’ve all been trying to get their buttons in prime real estate on big websites. But 2 players are larger in the space than anyone else: Facebook & Twitter. And Twitter has just escalated the war a bit today. Twitter has just unveiled their new Follow Button. This follows their previous Tweet Button which is already in use on 1000s of websites around the web. While the Tweet Button was great for sharing single pieces of content, the Follow Button is meant to establish more twitter social connections on the web. So, it’s kinda like the Facebook Like Button, which people place on their sites to get other Facebook users to establish themselves to brands remotely. Of course, the Like Button also kinda acts a bit like the Tweet Button as well (that is, you can also share individual pieces of content from it too). Are you confused yet? Twitter’s 2-button concept is actually pretty simple. The Tweet Button is to share things. The Follow Button is to make connections with other Twitter users remotely. So if we were to add a Follow

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It Now Pays To Watch Ads On Facebook

Facebook has introduced a program on Thursday that offers consumers a credit incentive to watch ads on the site. Facebook will now reward fans who watch certain ads with Facebook Credits, which in turn can be redeemed to purchase other goods on Facebook Deals, the company’s new Groupon-like daily deals venture. The incentive, however, is not very huge. Initially, the average ad will only yield 1 credit, which is equivalent to only 10 cents. The ads will be mostly in games. Zynga, Digital Chocolate & CrowdStar are among the participating game publishers. Facebook is working with SupersonicAds, SocialVibe, Sharethrough & Epic Media  to serve ads on the program as well as TrialPay, which will provide cool analytics. The CEO of Sharethrough, says Facebook’s move represents “a step away from disruptive advertising.” Sharethrough’s clients include Nestle and Microsoft, who say their network won’t deliver traditional advertising but rather very branded entertainment, which consumers will want to share & watch with their friends. Giving incentives to consumers to watch ads is one solution for Facebook’s very low banner click-through rates. This move comes after Facebook expanded its Credits program last week to allow consumers use their Credits to buy real-world things advertised in the Deals.

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Facebook Marketing – Facebook Page Optimisation

Published by in Facebook on August 25th, 2010

This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you Overview of Social Media Optimisation (SMO) Facebook Page optimisation has been of particular interest, due to the increasing popularity of Facebook. Facebook Pages are excellent tools which can be used to increase brand visibility and engage followers through the use of some simple strategies and techniques So what exactly is Social Media Optimisation and how can it be applied to Facebook? For those still baffled between social media optimisation (hence Facebook Page optimisation) and Social Media Marketing (SMM) here is a well cited quote from Rohit Bhargava, the Vice President for Interactive Marketing with Ogilvy Public Relations described the concept of social media optimisation as a technique in which to “  ..implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. “ What this means is that compared to SMM, which includes paid Facebook Ads and other methods

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