Archive for the ‘Google’ Category:


How to do a major rebrand and keep your website’s SEO rankings

As many of you may know we recently rebranded mooo.com.au to tinyme.com.au. The reason for the rebrand was quite simple, we were expanding overseas and did not have a mooo.com or mooo.co.uk.   So as the head of SEO I was tasked with planning and managing the “SEO” transition from mooo to tinyme. In a nutt shell I successfully (with a lot of sweat) recovered all our SEO rankings in 8 days after the major domain name transition.   The first 3 days after the transition our rankings dropped from page 1s to page 7s, which was quite bad seeing as most people don’t browse past the 1st page of search engine results. So as you can imagine it was a very stressful couple of days for me.   So I would like to share the steps I took in doing the transition, so anyone thinking of doing a rebrand in the future will have something to refer to. But before you start this process remember to benchmark your current rankings so you have something to refer to after the transition.   Step 1 Before you switch your site over, generate an xml site map of your current site.   Step 2

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Integrating Marketing Channels For Enhanced Multi Channel Marketing

    In the past integrating traditional marketing channels has been a pretty difficult task and companies big and small would manage their marketing channels in isolation, creating silos in their marketing departments. Thanks to the emergence of new digital channels it has become much easier to integrate marketing channels for multi channel and cross channel marketing. Here are 3 simple reasons why organisations should integrate their marketing channels to compliment each other, rather than manage each channel in isolation.   Consumers will interact with more than one marketing channel before they decide to make a purchase. These days with so many marketing channels easily available to consumers, a customer would interact with multiple marketing channels before actually making a purchase. Typically before a customer would actually make a buying decision, they would have seen a print ad in a magazine, searched for a product on Google, clicked on a banner ad on a blog, or had a product recommended to them on facebook. For brands that use a variety of marketing channels, it is very common to have specialised people or teams managing these different marketing channels. But to convey a clear message to the customer, it is important

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The importance of having a good SEO person in your company

A couple of months ago I attended the annual Bruce Clay training in Sydney. Now being an SEO for the last 5 years, I’ve heard about Bruce Clay a lot and hes one of the 4 guys I follow in SEO, the other 3 being Rand Fishkin, Matt Cutts and Danny Sullivan. So being at the training was abit of a dream come true. The training was quite pricy, but I was keen on what I could learn and also keen on meeting other SEOs that were at the event to gather their thoughts about the current SEO climate with pandas and penguins jumping all around. The training went well, and Bruce Clay definitely knows a lot about SEO. From the training I realised that Bruce Clay really understands the algorithm rather than just speculating like most  “SEO experts” do.   As an SEO of over 5 years, I still learned alot and got quite a few great tips, and had my curly questions answered by Bruce Clay. I was also surprised at the attendance at the training, a real mix bag of professionals including, big brands, big agencies, small seo specialist and pure play online retailers. From chatting with

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Google’s +1 button is finally here!

  After all the talk, Google’s +1 button is now officially here. In a low-key blog post, Google simply announced that the button has launched with a handful of web properties, comprised of the usual suspects.  Google is letting people add +1 buttons to their own sites. Webmasters can get all the info on the code by visiting Google’s +1 button code generator page. The code is straightforward for nearly all Webmasters, comprising a JavaScript include for your “head” and a matched set of tags where your want the +1 button to appear in your docuement body. Ways to Set the Button Up Currently, there are few options: When adding the button you have your choice of four sizes ranging from 15 pixels to 60 pixels tall, set the language annotations will appear in, and the option to display (or not) a counter indicating the number of +1s your page has received. For advanced Webmasters, you may also specify callback functions in the form of a JSON object. You can also pass a URL to the +1 button code. This is especially useful for bloggers who want to put the +1 button in their list of recent posts or category

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Extra “Panda” Update Information Starting to Appear..

  Last Friday, Google posted an update on its Webmaster Central blog titled “Providing More Guidance on Building High-Quality websites“. The blog post expands on much of what Google has said about the infamous Panda update since its first release on February 24th. In statements about the Panda update, Google has used a number of questions that they’re attempting to answer with an algorithm. “Do you feel comfortable giving your credit card information to this site?” & “Would you take medical advice from this site?” are 2 that have been around since the very beginning. Last Friday’s Webmaster Central post offered up a better list with some of the highlights below: Does the website have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Does the article have spelling, stylistic, or factual errors? Are the topics driven by genuine/real interests of readers of the site, or does the site generate content by trying to guess what might rank well in the search engines? Does the article provide original/real content or information, original reporting, original research, or original analysis? Is the site a recognized authority on its particular topic? Is the content being mass-produced by

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