Archive for the ‘Link Building’ Category:


How to do a major rebrand and keep your website’s SEO rankings

As many of you may know we recently rebranded mooo.com.au to tinyme.com.au. The reason for the rebrand was quite simple, we were expanding overseas and did not have a mooo.com or mooo.co.uk.   So as the head of SEO I was tasked with planning and managing the “SEO” transition from mooo to tinyme. In a nutt shell I successfully (with a lot of sweat) recovered all our SEO rankings in 8 days after the major domain name transition.   The first 3 days after the transition our rankings dropped from page 1s to page 7s, which was quite bad seeing as most people don’t browse past the 1st page of search engine results. So as you can imagine it was a very stressful couple of days for me.   So I would like to share the steps I took in doing the transition, so anyone thinking of doing a rebrand in the future will have something to refer to. But before you start this process remember to benchmark your current rankings so you have something to refer to after the transition.   Step 1 Before you switch your site over, generate an xml site map of your current site.   Step 2

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What It Takes To Become an Effective Link Builder

Good link builders are a special hybrid of SEOs. There are a lot of good SEOs in the industry, but effectively building links is very different from just keyword research, copywriting, or technical analysis. I’ve been thinking alot about what makes a good and effective link builder. Whether you’re an SEO expert looking to improve your own skills or a marketing manager looking to hire a new link builder, here are the characteristics of a good and effective link builder. SEO is one of the few industries where my history as an awesome video game player, an epic geared raiding Wizard, forum admin and hacker supreme became a marketable skill. I’m an awesome marketer online, not because I have  marketing training, but because I understand online communities properly. A link builder should read Reddit daily, keep on top of memes, , use StumbleUpon,read Hacker News , and engage on Twitter. They should follow analysis on these communities. Real creativity is one of the things that is difficult, maybe impossible, to teach. It can be encouraged through culture, because everyone has a level of creative genius, but creativity is something I would hire for. Sea, especially link building, is moving closer to being inbound marketing,

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