Archive for the ‘SEM – Search Engine Marketing’ Category:


Integrating Marketing Channels For Enhanced Multi Channel Marketing

    In the past integrating traditional marketing channels has been a pretty difficult task and companies big and small would manage their marketing channels in isolation, creating silos in their marketing departments. Thanks to the emergence of new digital channels it has become much easier to integrate marketing channels for multi channel and cross channel marketing. Here are 3 simple reasons why organisations should integrate their marketing channels to compliment each other, rather than manage each channel in isolation.   Consumers will interact with more than one marketing channel before they decide to make a purchase. These days with so many marketing channels easily available to consumers, a customer would interact with multiple marketing channels before actually making a purchase. Typically before a customer would actually make a buying decision, they would have seen a print ad in a magazine, searched for a product on Google, clicked on a banner ad on a blog, or had a product recommended to them on facebook. For brands that use a variety of marketing channels, it is very common to have specialised people or teams managing these different marketing channels. But to convey a clear message to the customer, it is important

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2012 Online Marketing Conferences And Expos In Australia

Hi everyone, Here is a current list of online marketing conferences in Australia for 2012. Australian Marketing Conferences in 2012 Date Location Online Marketing Summit 2012 13-15 February 2012 Sydney Schmart Marketing Conference 21-February-2012 Melbourne Schmart Marketing Conference 23-February-2012 Sydney Istrategy 21-22 February 2012 Sydney Ad Tech 14-15 March 2012 Sydney Ad Tech 28-29 March 2012 Melbourne Ecommerce & Payments World 30-April-2012 Melbourne Content Management World 01-May-2012 Melbourne Cloud Computing World 02-May-2012 Melbourne Digital Advertising World 30 April – 1 May 2012 Melbourne Internet Show Melbourne 30 April – 1 May 2012 Melbourne Social Media World 30 April – 1 May 2012 Melbourne CEBIT Expo 22-24 May 2012 Sydney Cebit Web Forward 22-24 May 2012 Sydney Online Retailer & Ecommerce Conference 17-18 July 2012 Sydney   I will keep updating this list as new conferences get announced. So stay tuned! Feel free to leave a comment if i have left any relevant conferences out, or if you would like more information about each conference, please let me know.

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Ignition! Your PPC Launch Checklist

Aug 5, 2010 at 6:00am ET by Josh Dreller “PPC Academy” Sponsored by Acquisio The big day has finally arrived. You, my friend, have put in the hard work to get to this point. Launch day. Congratulations! Hopefully, you haven’t pushed this off too far and are ready to go live with your PPC accounts. Before you launch, however, let’s make sure that you have everything in place.  You’ve focused on detail, made sure that your campaigns are grouped well, your keyword list is comprehensive, and your ads are pure poetry ready to increase purchase intent upon any who dare to read them. Remember, search marketing is all about analyzing performance and then optimizing for efficiency, so you don’t have to fully nail it on day one. You’ll have plenty of time to make changes throughout the life of the campaign. However, what you don’t want to do is to waste budget needlessly or mistakenly muddle your data. Here is a pre-launch checklist of important things to run through to ensure success from the start. Double check your goals and budget. It may have been weeks or months since this account fell into your lap and things may have changed

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