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Mummy Bloggers and the power of their influence

  I just attended the Digital Parents Blogger Conference in Melbourne last week. This was not my first bloggers conference, but it was my first mummy bloggers conference. And if you think mummy bloggers are just mums with a lot of time on their hands, think again. Mummy bloggers are one of, if not the most influential type of bloggers around. Because I work in the kids products industry, I’d thought that this would be a great way to understand the world of the mummy blogger. I was interested to understand how mummy bloggers thought they would fit into the great marketing mix, and what they thought they could offer brands. I think brands and specifically PR agencies often underestimate how strong influencers bloggers can be, especially mummy bloggers, because they write from the heart and are able to touch readers emotionally while making a connection.   From the conference ive realized  mummy bloggers: Blog about real issues that people can relate with. Are the best and most honest product reviewers Make awesome brand advocates Can positively lift a brands reputation and at the same time quickly drag it back down. Are social media engagers Are very under-valued by PR companies.

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2012 Online Marketing Conferences And Expos In Australia

Hi everyone, Here is a current list of online marketing conferences in Australia for 2012. Australian Marketing Conferences in 2012 Date Location Online Marketing Summit 2012 13-15 February 2012 Sydney Schmart Marketing Conference 21-February-2012 Melbourne Schmart Marketing Conference 23-February-2012 Sydney Istrategy 21-22 February 2012 Sydney Ad Tech 14-15 March 2012 Sydney Ad Tech 28-29 March 2012 Melbourne Ecommerce & Payments World 30-April-2012 Melbourne Content Management World 01-May-2012 Melbourne Cloud Computing World 02-May-2012 Melbourne Digital Advertising World 30 April – 1 May 2012 Melbourne Internet Show Melbourne 30 April – 1 May 2012 Melbourne Social Media World 30 April – 1 May 2012 Melbourne CEBIT Expo 22-24 May 2012 Sydney Cebit Web Forward 22-24 May 2012 Sydney Online Retailer & Ecommerce Conference 17-18 July 2012 Sydney   I will keep updating this list as new conferences get announced. So stay tuned! Feel free to leave a comment if i have left any relevant conferences out, or if you would like more information about each conference, please let me know.

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