Posts Tagged ‘Analytics’:


Utilizing Web Analytics For More Than Just Marketing

Published by in Analytics on August 2nd, 2010

Web Analytics, when set up and segmented correctly, can provide critical data across entire organizations.  Are you taking more from your numbers than just marketing results? I got reading some comments posted on Avinash Kaushik’s blog (5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two Read more: http://www.kaushik.net/avinash/2010/07/actionable-tips-web-data-metrics-analysis.html#ixzz0vBPW59Xg), and it really got me thinking about how I perceive web analytics as far as scope and need. I think I’ve been pigeon holing analytics usefulness to determining the value of an AdWords campaign, or that of a Twitter conversation, or our SEO efforts.  At the end of the day, web analytics can be useful to an entire organization.  Let’s have a look: Using Web Analytics to Gauge Customer Service Load Every once in a while, your organization might sell a bum product.  It just happens.  We can expect then that we’re going to get bombarded with inquiries as to how to fix the product, install the product, or return the product (GASP!). Perhaps it might be wise to set up a segment of folks that searched for that product on your website, or maybe got into your FAQ section and looked at data regarding the product.  Over time, we’ll be

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