Posts Tagged ‘facebook’:


It Now Pays To Watch Ads On Facebook

Facebook has introduced a program on Thursday that offers consumers a credit incentive to watch ads on the site. Facebook will now reward fans who watch certain ads with Facebook Credits, which in turn can be redeemed to purchase other goods on Facebook Deals, the company’s new Groupon-like daily deals venture. The incentive, however, is not very huge. Initially, the average ad will only yield 1 credit, which is equivalent to only 10 cents. The ads will be mostly in games. Zynga, Digital Chocolate & CrowdStar are among the participating game publishers. Facebook is working with SupersonicAds, SocialVibe, Sharethrough & Epic Media  to serve ads on the program as well as TrialPay, which will provide cool analytics. The CEO of Sharethrough, says Facebook’s move represents “a step away from disruptive advertising.” Sharethrough’s clients include Nestle and Microsoft, who say their network won’t deliver traditional advertising but rather very branded entertainment, which consumers will want to share & watch with their friends. Giving incentives to consumers to watch ads is one solution for Facebook’s very low banner click-through rates. This move comes after Facebook expanded its Credits program last week to allow consumers use their Credits to buy real-world things advertised in the Deals.

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Facebook Marketing – Facebook Page Optimisation

Published by in Facebook on August 25th, 2010

This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you Overview of Social Media Optimisation (SMO) Facebook Page optimisation has been of particular interest, due to the increasing popularity of Facebook. Facebook Pages are excellent tools which can be used to increase brand visibility and engage followers through the use of some simple strategies and techniques So what exactly is Social Media Optimisation and how can it be applied to Facebook? For those still baffled between social media optimisation (hence Facebook Page optimisation) and Social Media Marketing (SMM) here is a well cited quote from Rohit Bhargava, the Vice President for Interactive Marketing with Ogilvy Public Relations described the concept of social media optimisation as a technique in which to “  ..implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs. “ What this means is that compared to SMM, which includes paid Facebook Ads and other methods

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