Posts Tagged ‘panda’:


The importance of having a good SEO person in your company

A couple of months ago I attended the annual Bruce Clay training in Sydney. Now being an SEO for the last 5 years, I’ve heard about Bruce Clay a lot and hes one of the 4 guys I follow in SEO, the other 3 being Rand Fishkin, Matt Cutts and Danny Sullivan. So being at the training was abit of a dream come true. The training was quite pricy, but I was keen on what I could learn and also keen on meeting other SEOs that were at the event to gather their thoughts about the current SEO climate with pandas and penguins jumping all around. The training went well, and Bruce Clay definitely knows a lot about SEO. From the training I realised that Bruce Clay really understands the algorithm rather than just speculating like most  “SEO experts” do.   As an SEO of over 5 years, I still learned alot and got quite a few great tips, and had my curly questions answered by Bruce Clay. I was also surprised at the attendance at the training, a real mix bag of professionals including, big brands, big agencies, small seo specialist and pure play online retailers. From chatting with

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Extra “Panda” Update Information Starting to Appear..

  Last Friday, Google posted an update on its Webmaster Central blog titled “Providing More Guidance on Building High-Quality websites“. The blog post expands on much of what Google has said about the infamous Panda update since its first release on February 24th. In statements about the Panda update, Google has used a number of questions that they’re attempting to answer with an algorithm. “Do you feel comfortable giving your credit card information to this site?” & “Would you take medical advice from this site?” are 2 that have been around since the very beginning. Last Friday’s Webmaster Central post offered up a better list with some of the highlights below: Does the website have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Does the article have spelling, stylistic, or factual errors? Are the topics driven by genuine/real interests of readers of the site, or does the site generate content by trying to guess what might rank well in the search engines? Does the article provide original/real content or information, original reporting, original research, or original analysis? Is the site a recognized authority on its particular topic? Is the content being mass-produced by

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