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Ignition! Your PPC Launch Checklist

Aug 5, 2010 at 6:00am ET by Josh Dreller “PPC Academy” Sponsored by Acquisio The big day has finally arrived. You, my friend, have put in the hard work to get to this point. Launch day. Congratulations! Hopefully, you haven’t pushed this off too far and are ready to go live with your PPC accounts. Before you launch, however, let’s make sure that you have everything in place.  You’ve focused on detail, made sure that your campaigns are grouped well, your keyword list is comprehensive, and your ads are pure poetry ready to increase purchase intent upon any who dare to read them. Remember, search marketing is all about analyzing performance and then optimizing for efficiency, so you don’t have to fully nail it on day one. You’ll have plenty of time to make changes throughout the life of the campaign. However, what you don’t want to do is to waste budget needlessly or mistakenly muddle your data. Here is a pre-launch checklist of important things to run through to ensure success from the start. Double check your goals and budget. It may have been weeks or months since this account fell into your lap and things may have changed

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