Posts Tagged ‘seo’:


Are you a Digital Strategist or just a wannabe Online Marketer?

With the surge in popularity of online retail adoption, and online software-as-a-service, the buzz of digital marketing has peaked considerably in the last couple of years. And as with anything that gains popularity every man and his dog are claiming to be digital marketing experts and digital strategist. In this article I will outline why there is an influx of so called online marketing experts and how to differentiate between a real digital strategist from a wannabe online marketer.  A great example of a website that does digital marketing in real estate very well is RealestateMY . It’s a known fact that information about digital marketing is all over the internet, and if someone were to read everything they would surely go insane from the sheer mass of information overload. But because of this everybody from your high school drop out, to the 30 year marketing veteran are claiming to be experts in the field of digital marketing. They are using an arsenal of buzz words including seo, social media, mocial and BIG data without have any experience in them except for having read an article about it on mashable (no offence to mashable, they have an awesome blog). To

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The importance of having a good SEO person in your company

A couple of months ago I attended the annual Bruce Clay training in Sydney. Now being an SEO for the last 5 years, I’ve heard about Bruce Clay a lot and hes one of the 4 guys I follow in SEO, the other 3 being Rand Fishkin, Matt Cutts and Danny Sullivan. So being at the training was abit of a dream come true. The training was quite pricy, but I was keen on what I could learn and also keen on meeting other SEOs that were at the event to gather their thoughts about the current SEO climate with pandas and penguins jumping all around. The training went well, and Bruce Clay definitely knows a lot about SEO. From the training I realised that Bruce Clay really understands the algorithm rather than just speculating like most  “SEO experts” do.   As an SEO of over 5 years, I still learned alot and got quite a few great tips, and had my curly questions answered by Bruce Clay. I was also surprised at the attendance at the training, a real mix bag of professionals including, big brands, big agencies, small seo specialist and pure play online retailers. From chatting with

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My first speaking opportunity at the Online Retailer Conference

I know its been just over a month since the online retailer conference, but I would like to share my very first speaking experience at the online retailer conference that was held in Sydney on the 26th September 2011. We arrived in beautiful Sydney at 8am Monday morning for the social media summit, which was the pre conference event day. I had woken up at 3.30am in the same morning as our flight was in Avalon, Victoria which was 1.5 hours drive from where I lived. As you can imagine the morning started pretty fuzzy. We got to our hotel and checked in, before quickly getting to the Sydney exhibition centre as we were running abit late. When we got there we had already missed half of the keynote given by Dave Haber from ice.com . But the rest of the presentation was great, and it was good to get an inside look at how ice.com run their social media department. Then we had Nick Lansley from Tesco, who looked like he had just run a marathon prior to coming up on stage. Nick shared some pretty insightful stuff about mobile, also touching on great innovations in some of the

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What It Takes To Become an Effective Link Builder

Good link builders are a special hybrid of SEOs. There are a lot of good SEOs in the industry, but effectively building links is very different from just keyword research, copywriting, or technical analysis. I’ve been thinking alot about what makes a good and effective link builder. Whether you’re an SEO expert looking to improve your own skills or a marketing manager looking to hire a new link builder, here are the characteristics of a good and effective link builder. SEO is one of the few industries where my history as an awesome video game player, an epic geared raiding Wizard, forum admin and hacker supreme became a marketable skill. I’m an awesome marketer online, not because I have  marketing training, but because I understand online communities properly. A link builder should read Reddit daily, keep on top of memes, , use StumbleUpon,read Hacker News , and engage on Twitter. They should follow analysis on these communities. Real creativity is one of the things that is difficult, maybe impossible, to teach. It can be encouraged through culture, because everyone has a level of creative genius, but creativity is something I would hire for. Sea, especially link building, is moving closer to being inbound marketing,

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Extra “Panda” Update Information Starting to Appear..

  Last Friday, Google posted an update on its Webmaster Central blog titled “Providing More Guidance on Building High-Quality websites“. The blog post expands on much of what Google has said about the infamous Panda update since its first release on February 24th. In statements about the Panda update, Google has used a number of questions that they’re attempting to answer with an algorithm. “Do you feel comfortable giving your credit card information to this site?” & “Would you take medical advice from this site?” are 2 that have been around since the very beginning. Last Friday’s Webmaster Central post offered up a better list with some of the highlights below: Does the website have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Does the article have spelling, stylistic, or factual errors? Are the topics driven by genuine/real interests of readers of the site, or does the site generate content by trying to guess what might rank well in the search engines? Does the article provide original/real content or information, original reporting, original research, or original analysis? Is the site a recognized authority on its particular topic? Is the content being mass-produced by

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Search and Social: Are You Missing Out?

It seems that every so often I’m presented with managing a client’s search engine optimization (SEO) campaign and immediately run into a disconnect: no social media presence! To me, the two logically go together, but to others they may seem mutually exclusive. They’re missing out! Admittedly, search engines utilize social media factors when determining rankings. How could you not? With sites like Facebook attracting over 500 million users, and Twitter producing 50 million tweets per day, search engines would be remiss if they failed to acknowledge the key signals indicated when users recommend, “Like,” share, tweet, update, or otherwise share information. If you were a search engine, trying to filter out spam and produce the right results to searchers, wouldn’t you want to make sure you properly “counted” the content/websites that online users really find interesting? That’s where social media comes into play. Real-time Search In the recent past, online users have seen search engine’s experimentations with integrating social media factors into their algorithms. The addition of real-time search to Google (and subsequently to Bing) is proof positive that search engines actually care what is said in the social realm. They’ve made a few adjustments since they started showing the

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13 Questions To Ask Before You Hire A Local SEO Consultant

Just got an inquiry from the millionth small business who had wasted a nice chunk of their budget on an offshore SEO agency that did a grand total of nothing except worthless spammy link building. Here’s an example. I am not going to bitch about snake-oil salesmen, ethics, how many good SEOs there are, etc. Instead I am going to ask every small biz out there who is reading this to sit up straight, stop mumbling, look me in the eye and pay attention. It’s time to wise up. Now I know you are no search marketing expert. That’s why you’re looking for help with your SEO right? So I thought it might be useful to put together this list of questions for the next time you take a pitch from your friendly local SEO consultant: Can you tell me exactlyhow you do what you do? Local SEO is not magic. There is a long list of techniques that are known to work. Some work better than others. While how a SEO campaign is executed can have some proprietary aspects to it, in general a good SEO consultant should have no problem telling you how that are going to go

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Best SEO Blogs: Top 10 Sources to Stay Up-to-Date

Posted by randfish on August 7th, 2010 at 10:12 pm Search Community Like many overly-connected web junkies, I find myself increasingly overwhelmed by information, resources and news. Sorting the signal from the noise is essential to staying sane, but missing an important development can be costly. To balance this conflict, I’ve recently re-arranged my daily reading habits (which I’ve written about several times before) and my Firefox sidebar (a critical feature that keeps me from switching to Chrome). I’ll start by sharing my top 10 sources in the field of search & SEO, then give you a full link list for those interested in seeing all the resources I use. I’ve whittled the list down to just ten to help maximize value while minimizing time expended (in my less busy days, I’d read 4-5 dozen blogs daily and even more than that each week). Top 10 Search / SEO Blogs #1 – Search Engine Land Why I Read It: For several years now, SELand has been the fastest, most accurate and well-written news source in the world of search. The news pieces in particular provide deep, useful, interesting coverage of their subjects, and though some of the columns on tactics/strategies are

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