Posts Tagged ‘social media’:


Are you a Digital Strategist or just a wannabe Online Marketer?

With the surge in popularity of online retail adoption, and online software-as-a-service, the buzz of digital marketing has peaked considerably in the last couple of years. And as with anything that gains popularity every man and his dog are claiming to be digital marketing experts and digital strategist. In this article I will outline why there is an influx of so called online marketing experts and how to differentiate between a real digital strategist from a wannabe online marketer.  A great example of a website that does digital marketing in real estate very well is RealestateMY . It’s a known fact that information about digital marketing is all over the internet, and if someone were to read everything they would surely go insane from the sheer mass of information overload. But because of this everybody from your high school drop out, to the 30 year marketing veteran are claiming to be experts in the field of digital marketing. They are using an arsenal of buzz words including seo, social media, mocial and BIG data without have any experience in them except for having read an article about it on mashable (no offence to mashable, they have an awesome blog). To

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It Now Pays To Watch Ads On Facebook

Facebook has introduced a program on Thursday that offers consumers a credit incentive to watch ads on the site. Facebook will now reward fans who watch certain ads with Facebook Credits, which in turn can be redeemed to purchase other goods on Facebook Deals, the company’s new Groupon-like daily deals venture. The incentive, however, is not very huge. Initially, the average ad will only yield 1 credit, which is equivalent to only 10 cents. The ads will be mostly in games. Zynga, Digital Chocolate & CrowdStar are among the participating game publishers. Facebook is working with SupersonicAds, SocialVibe, Sharethrough & Epic Media  to serve ads on the program as well as TrialPay, which will provide cool analytics. The CEO of Sharethrough, says Facebook’s move represents “a step away from disruptive advertising.” Sharethrough’s clients include Nestle and Microsoft, who say their network won’t deliver traditional advertising but rather very branded entertainment, which consumers will want to share & watch with their friends. Giving incentives to consumers to watch ads is one solution for Facebook’s very low banner click-through rates. This move comes after Facebook expanded its Credits program last week to allow consumers use their Credits to buy real-world things advertised in the Deals.

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© Digital Online Strategy
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