Posts Tagged ‘transition’:


How to do a major rebrand and keep your website’s SEO rankings

As many of you may know we recently rebranded mooo.com.au to tinyme.com.au. The reason for the rebrand was quite simple, we were expanding overseas and did not have a mooo.com or mooo.co.uk.   So as the head of SEO I was tasked with planning and managing the “SEO” transition from mooo to tinyme. In a nutt shell I successfully (with a lot of sweat) recovered all our SEO rankings in 8 days after the major domain name transition.   The first 3 days after the transition our rankings dropped from page 1s to page 7s, which was quite bad seeing as most people don’t browse past the 1st page of search engine results. So as you can imagine it was a very stressful couple of days for me.   So I would like to share the steps I took in doing the transition, so anyone thinking of doing a rebrand in the future will have something to refer to. But before you start this process remember to benchmark your current rankings so you have something to refer to after the transition.   Step 1 Before you switch your site over, generate an xml site map of your current site.   Step 2

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